Advanced digital marketing program in Idukki

 

What is Digital Marketing?

Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging. 

Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. 

Digital marketing is frequently contrasted with "conventional marketing" methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is frequently grouped with television.

Branches of Digital Marketing

1. Search Engine Optimization
2. Pay-per-click / SEM
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Marketing Analytics
8. Affiliate Marketing